HEY THERE! I’M LAUREN! I AM A PRODUCT DESIGNER bASED IN NYC & I lOVE TO TELL STORIES…
Who I have worked with.
Creating seamless and intuitive designs for b2B/b2C audiences @ Computershare
Brand refresh project for a global fin-tech organization on Product and Marketing screen across web and iOS mobile
Gen Z-focused strategy to drive BP store engagement and customer loyalty @ BP
Spearheaded development of earnify™ and BP's home application designed to drive Gen Z and Millennial engagement
Redesigning the experience behind a $15M Training and Enablement business @ Kinaxis
User interface and user experience development on external website pages in the Supply Chain Management industry
A snapshot at me.
I grew up making paper cities and making homemade cards out of crafting scraps in my garage in San Diego, California. My constant curiosity has led me to realize I am a creative thinker - and this inherently makes me a strategic and thoughtful designer.
Now, with a deep understanding of advertising and marketing principles, I prioritize end users and product adoption at the forefront of my work. I utilize my passion for design and creativity to tell stories through my UX process while having a great interest and experience in user research. Ultimately, weaving together my concurrent degrees in Advertising and Art + Technology to create meaningful, research-backed designs.